1. You know your audience.
2. Use phrases that refer to the current market.
3. It makes the questions so that the natural response is Yes
4. If you use an image of your signature, looks straight at the camera.
5. When someone sends you an email, you already know that they have a problem and that you have a possible answer.
6. includes a reason to allow you to contact, instead of "I would like to hold a meeting with you" use, "I would like to hold a meeting with you to show X technology that can increase your sales by 40%"
7. Remember the prospects that is your choice.